You can check the calendar, after Valentine’s Day, the next big commemorative date is Father’s Day. Have you already planned your marketing for this year’s celebrations?
It’s not news that seasonal dates are great opportunities to move your business. These festivals bring great demands to commerce and the service sector.
There are plenty of reasons to dedicate and invest in creating thematic campaigns and taking advantage of consumer engagement with the brand to increase sales.
That’s why we’re here to share 9 tips on how to do marketing for Father’s Day. Follow the content and see which topics we will cover:
Before we move on to practical tips, it is important to understand how this date affects the retail market. The research carried out by Dow in 2022 showed a 16% increase in profit compared to the previous year.
In Digital Marketing , the term “Father’s Day” tends to grow exponentially in online searches and social networks as the date approaches. Therefore, your company needs to be ready to attract customers.
How To Do Good Marketing For Father’s Day?
The movement on Father’s Day can be taken advantage of by companies in any segment of activity. In other words, the time has come to bring together your marketing and sales team and outline the best strategy for this moment.
Check out the practical tips we selected below to help you on this creative journey.
1 – Create promotions and offer discounts
A good old offer never fails, right? Offer special conditions for that date.
Show your consumer that they cannot miss this opportunity and, to do so, use promotions or even the free shipping strategy that attracts many onlookers.
Remember that consumers are looking for a gift for someone special, so using emotions and economics in alignment can be a masterstroke.
However, be careful with campaigns that compromise the profitability of your business. Have a plan that favors both sides.
2 – Bet on social media for Marketing
Establish a presence on social media. It is through them that customers share their interests and expectations for the date. Take advantage of the resources to have a relevant first contact with users and attract them to the website.
Create interactive content or cards. These features allow the user to share messages in stories and pay tribute to their parents.
Another great option for networks are contests, offering exclusive kits, for example, or prizes for those who have the best interaction with the post.
Ask a question or create a situation for users to share their experiences in the comments. It is also necessary to establish some criteria for the responses to be valid, such as follows or shares in stories.
This way, you move your profile and everyone wins. In addition to reaching more people who probably didn’t know you before.
Don’t forget to use the apps’ sales resources. The Instagram Shopping virtual storefront or the WhatsApp Business tool , which allows the creation of a product catalog and the sharing of messages in a list, are channels that generate results.
3 – Focus on generating qualified leads for Marketing
It’s common to think that seasonal actions end with the dates, but this is a valuable opportunity to generate long-term connections.
Take advantage of the opportunities with all new customers acquired to create lasting relationships with after-sales and loyalty strategies .
Just offer ways for him to continue in contact with the brand. This is the case of forms that allow you to configure preferences when receiving promotions.
In physical stores, offer a platform for visitors to enter information such as email or telephone number available to receive content – even if it is a calendar.
This way, you maintain contact with that consumer and the chances of loyalty increase.
4 – Create playful and fun content for Marketing
Be creative and create interactive campaigns based on storytelling . Content produced with good writing techniques and mental triggers are powerful assets to attract buyers.
Conduct relatable polls, make your audience interact with each other and with the brand with campaigns like “Which of these characters represents your father?” or “Is your father more suited to (gift option 1) or (gift option 2)?”
This makes more people participate and relate to the brand, in addition to entertaining the public. It’s the perfect cue to recommend one of your products as a gift.
5 – Build segmented email marketing campaigns for Marketing
We talked previously about the impact of social networks, but we can’t leave good old email aside.
The options are diverse, from creating a landing page for registration to a welcoming and personalized welcome page. Use mental triggers that awaken urgency and exclusivity.
It is worth remembering that it is important to pay attention to the frequency of shipments. Don’t overload any lead or consumer’s inbox. Two or three emails a week will be enough to deliver your message.
6 – Make good advertisements for Marketing
Invest in personalized ads for the date. Take into account the creation of your buyer persona to create ads that reach this audience. It can be published on social media or in Google searches, it will depend on your objective.
To do this, you can rely on specific and very useful tools such as Facebook Ads or even Instagram Ads .
If your focus is on Google searches, the ideal is to use the Google Ads tool that prioritizes ads focused on:
- Applications;
- Websites;
- Video format for content published on YouTube;
- Key words;
- Products available on Google Shopping.
Furthermore, you have the freedom to configure the ideal profile of the people you want to reach with your ads.
7 – Organize sweepstakes for Marketing
A variation of the contest strategy that we have already mentioned would be to hold draws. This is a creative and efficient way to promote your brand and, as a bonus, move some stopped stock of products.
For this to happen, you need to pay attention to deadlines and start publicizing the idea a few weeks in advance to give it time to reach different audiences. Furthermore, There are some laws that prevent online sweepstakes, so do your research and pay attention to the rules.
Ideally, the draw should be done live via a live broadcast on social media. This way, participants can follow the result in real time and engage with the expectations created for the moment of revelation. It is even possible to save the live to publish in the feed later for those who missed the broadcast.
8 – Customize the company’s visual identity for Marketing
Show your visitors that the whole company is in the Father’s Day spirit. Change the banners and invest in themed arts that ambiance the entire team and consumers. This is a creative and eye-catching tactic that attracts a lot of people.
9 – Create lists of gift suggestions for Marketing
Lists are a practical and direct way to present a solution. Create lists with suggestions for different gifts for all types of parents. Bear in mind that not all customers come to you with a decision on what to buy, so offer some options.
Items such as clothes, accessories, cosmetics or books are always a good choice.
