Companies that invest in promoting their products online compete for the top positions on Google , Bing, Yahoo and other search engines. The objective is to position a brand, product or service in a relevant and competitive way in search engines and other online channels.
This type of work is known as SEO (Search Engine Optimization) or even SEM (Search Engine Marketing).
But, after all, why is it so important to have a good positioning on the internet? The answer to this question is quite simple.
Investing in positioning strategies increases the reach and visibility of your products or services. Through search engines, the company establishes its presence on the internet and creates communication channels with consumers.
Content that wins the top positions in search engines receives more hits and each of these readers is a new business opportunity.
At Internet Positioning Marketing, your company’s website is completely redesigned with the best optimization practices to achieve the first results on Google’s SERP.
To achieve this, we work with the implementation of four pillars of tested and proven efficiency in various commercial, industrial and service segments.
From producing strategic content with your main keywords , making your target audience find your sales pages, to website performance.
How Does An MPI Strategy Work?
The first step in implementing the Internet Positioning Marketing strategy is defining what actions are necessary to place your company in the top positions on Google.
Google, according to DOW, holds around 85% of the online search market. For this reason, Internet Positioning Marketing has this channel as the main focus of its efforts.
However, the criteria for other platforms are very similar, so what works on Google will also perform well on Bing, Yahoo and others.
Those who occupy the top positions in search engines have a competitive advantage in attracting new customers, increasing brand authority and reaching new audiences.
This is because these fundamental materials help consumers solve problems and solve pain.
Whenever a user searches for a product or service on the internet, it is your content that will be found.
Through this strategic keyword placement, Internet Positioning Marketing is able to completely transform your company’s sales results.
What Is The Difference Between MPI And SEO?
Marketing’s Internet Positioning Marketing goes far beyond other SEO strategies offered on the market.
While most agencies only focus on optimizing what already exists on a domain, we redesign your website from scratch .
After all, is it more difficult to position a poorly optimized domain or a website that was designed with the aim of gaining authority in search engines?
And it doesn’t stop there: in addition to rebuilding your website from scratch and carrying out positioning efforts, we also focus on converting your visitors into leads and increasing your sales!
To achieve this, we use a structure based on 4 pillars: strategic planning, positioning content, website redesign and partner network.
Next, we will understand each of them and how this set of elements can put your company at the top of Google.
How To Put Internet Positioning Marketing Planning Into Practice?
Now that you know how an Internet Positioning Marketing strategy works, let’s understand how our Internet Positioning Marketing planning is carried out in practice.
Check out the 4 pillars that bring success to our customers with Internet Positioning Marketing:
1st Pillar: Strategic Planning
A fundamental part of the strategy is defining which keywords are most important for your brand .
It is through these keywords that you will build authority, gain positioning, increase traffic, generate leads and sell online .
To do this, you need to know your personas and your brand’s target audience in depth. Based on this, you have access to several important metrics that indicate what your ideal customer is looking for on the internet and what they want to find when accessing content.
2nd Pillar: Creation Of Content Aimed At Positioning
Once your keywords are defined, it’s time to focus on building relevant, SEO-optimized materials.
Given the various Google algorithm updates, such as the 2021 Helpful Content , content needs to be good and valuable to rank on the first page.
Consequently, prioritizing positioning becomes prioritizing the quality of your materials .
One cannot exist without the other, so try to offer the user appropriate solutions for their pains and needs.
Study which stage of the purchasing journey each content fits into, list the essential topics for the content and get to work!
3rd Pillar: Website Redesign
Even if you make the best posts to position your main keywords , there is no guarantee that they will position well,
After all, the structure of your website also influences SEO results, being a fundamental pillar in this universe.
Therefore, structure your entire domain to offer the best possible experience for your user. That is, focus on UX!
Furthermore, take the opportunity to insert and improve capture and conversion baits to further increase your lead generation.
Position these elements in strategic locations on the website. In blogposts, use more subtle baits, which only ask for name, email and even phone number.
As for rich materials or epic content, which offer more value to the user, think about more powerful capturers, such as landing pages.
4th Pillar: Partner Networks
One of the main tactics for building authority and positioning on the internet is link building .
This is the network of internal and external links aimed at your brand, that is, links that direct the user to your pages.
They can be obtained organically, even more so if they are high quality content. But, in addition, it is also possible to work with other resources, such as exchanging guest posts!
Either way, having relevant links pointing to your pages (especially those that are part of your strategy) is essential.
When you add these elements together, your Internet Positioning Marketing strategy has everything it needs to be successful!
MPI Implementation Flow: check the step by step
We have already talked about the concept of Internet Positioning Marketing, how it works and what cannot be missed in your planning.
But, we decided to go further: we decided to bring you the step-by-step flow of implementing Marketing’s Internet Positioning Marketing . Check it out below:
1 – Kickoff
The first stage of our flow is the kickoff meeting, which describes all stages of the project and begins the implementation of Internet Positioning Marketing in your company.
Furthermore, this first contact also includes sending a briefing form for our clients to fill out with as much detail as they can.
This way, our analysts have all the necessary inputs to begin efforts to position and build your brand’s authority.
2 – Keyword study
As we have already explained, studying keywords is essential for any Internet Positioning Marketing project. Therefore, this is one of the pillars of our work!
Based on what was collected during the kickoff, our team carries out a thorough study to determine the best keywords for each client.
To do this, we consider:
- Client’s area of activity;
- Words with the greatest potential to attract visitors and convert them into sales;
- Difficulty positioning each keyword;
- Strategies needed to position each keyword, among other strategies.
3 – Approval of the keyword study
Once our study is completed, the client determines the keywords with the highest added value for their business.
It is important to highlight that every keyword in a project is approved by a technical department before it is implemented .
After all, it is necessary to ensure that they can be positioned and generate the desired impact when signing the contract!
4 – Sending technical information
After defining the keywords, the client must send the technical information relevant to their project to our ICM ( Intelligent Content Machine ) content team.
It is essential that the client sends quality texts and images for the responsible team to use on the Internet Positioning Marketing pages.
After all, this enriches the content that will be produced and increases the chances of success of the strategy.
5 – Completion of the website
Once the previous steps have been completed, our team can complete the website – with the ICM content optimized for search engines.
6 – Website approval
With the website completed, the client can evaluate it and determine whether the project can be continued or whether they wish to make any adjustments to the domain structure.
7 – Publication
After approval by the client and the quality sector, the project is published!
8 – Beginning of positioning and authority building actions
Once the project is published, our team starts implementing several actions to position the client at the top of search engines.
With this, we seek to build authority to place your website on the first page of Google and guarantee the success of your company on the internet!
