In Content Marketing, it is important that relevant content is optimized in SEO to reach the audience on Google and other search engines. Many businesses fail in this planning and produce content for keywords without search volume.
The good news is that there are free tools that help you avoid this “waste of time”, such as Google Trends.
Google’s software was created in 2006 and has been monitoring the most searched topics on the web since then, offering you valuable insights in just a few clicks.
Check out the complete content we have prepared on the subject and take advantage of this important tool. We also separated the topics of the article to make it easier to read:
What Is Google Trends?
Launched in 2006, Google Trends is a search feature that monitors a keyword’s popularity on Google over time.
The tool accesses Google search data from 2004 and indicates whether the volume of searches for a given term is increasing or decreasing .
In addition to the total search volume, it is possible to refine your search using filters:
- Region;
- Time;
- Category;
- Type of search.
Thus, based on the data provided by Google Trends, it is possible to identify current trends and define which strategies to bet on.
After all, how does Google Trends work?
Google Trends gathers and synthesizes data related to the most popular search terms in the world on a daily basis.
The search engine collects, organizes and categorizes this information into topics, which at the end of the day are ranked in the tool.
This means that Google Trends has access not only to the most searched for topics, but also to the most accessed search terms on the web .
It is worth mentioning that Google Trends does not monitor infrequently searched terms and does not count searches on a single topic made by the same user.
This way, your company now has assertive and relevant metrics to work on its strategies.
The Main Uses of Google Trends
Now that you understand the logic behind Google Trends, let’s look at the tool’s main uses in your Digital Marketing strategy.
It can be applied for different purposes: it all depends on your company’s objectives. Without further ado, let’s get to them:
Content Marketing And SEO
A strategic view of your target audience’s search habits is all you need to qualify SEO and Content Marketing actions.
As we mentioned previously, it is possible to apply filters to narrow your search and collect more specific results.
This allows you to identify content that is trending to increase your organic traffic, either by optimizing existing materials or creating new ones.
Paid Ads
The same logic as the previous topic can be applied to this one, but with a focus on paid media ads.
Based on your market niche, you can map users’ search intentions and create campaigns with great conversion potential.
Generalized Insights
Monitoring trends is an excellent way to generate insights for all your digital strategies. So, pay attention to Google Trends so that good ideas continue to emerge!
In addition to what we have already mentioned, the tool helps you think about posts for social networks, creative emails and much more.
How to Use The Tool?
First of all, access the resource at https://trends.google.com./trends/ to start your queries. There is no need to create an account on the tool.
By scrolling down, you can check topics selected by the Google Trends team, as well as work done with the tool in “Created with Trends”.
At the end of the home page, you will find guides to help you use the tool, from basic to advanced. We recommend you take a look at these resources to help you get started on Google Trends.
How To Check A Keyword On Google Trends?
Now that you understand the features of Trends’ first page, it’s time to learn how to query keywords on the platform.
At the top of the home page you can enter the term you want to search for and press “enter”. Thus, you have access to the popularity of that word over the years – since 2004, as we already mentioned.
You can also add another term in “ compare to cross-reference results for more than one keyword to see which is the “hottest” term over a period of time.
This feature also provides insights into different digital marketing strategies. Based on results from previous years, for example, you can know when to launch your seasonal campaigns – such as Valentine’s Day, Christmas, Easter, etc.
Understanding Google Trends Information
When searching for a term on Google Trends, you come across a series of information that needs to be interpreted.
Interest over time
This value ranges from 0 to 100 and is simple to understand. 100 is the peak of interest for the term entered, while 0 means the word had less than 1% popularity than the peak.
Interest by region
In this case, it is worth using the same logic applied above, only for specific regions.
It is important to emphasize that interest is based on the proportion of one place to another, and not on total numbers.
Therefore, it may be that a place with a large population with 20 points on a subject represents a greater total number of people than a sparsely populated region with an interest of 100.
Use Current Trends To Benefit Your Brand!
You realized that Google Trends could be the missing tool for your brand, right?
It is a very intuitive and simple resource to use, with concrete data about two decades of Google available in a few clicks.
Therefore, it is time for you to put these resources into practice and optimize each of your digital strategies.
Make strategic consultations to come up with new tactics, monitor the competition and stay on top of what your audience is interested in.
