sales KPIs

How Sales KPIs Work And Increase Your Numbers

Products, production processes and new technologies gain wings to fly higher, boosting companies ‘ success. In this scenario, it is essential to pay close attention to performance indicators, known as KPIs (Key Performance Indicators).

Unlock sales success by grabbing each KPI’s details. In this guide, I’ll explore how sales KPIs work and increase your numbers with expert insights.

sales KPIs

Learn How Sales KPIs Work and Increase Your Numbers?

Sales Key Performance Indicators (KPIs) serve as the compass for businesses seeking growth and success. Here are the details you need to know about sales KPIs and boosting its numbers.

What Are these Sales KPIs?

Sales KPIs, or Key Performance Indicators, are powerful tools that collect and measure essential data to drive sales performance.

In this way, they guide us through continuous strategies and solutions aimed at the company’s internal needs. To do this, they use the power of technology, such as big data, artificial intelligence and machine learning.

The Importance Of Sales KPIs

To ensure the longevity and prosperity of any company, it is crucial to understand the importance of sales KPIs. Therefore, when focusing on personalized customer experience, these indicators become a beacon. Because they illuminate internal and external strategies and help to understand consumer behavior and identify sales opportunities.

Main Types Of Sales KPIs

In the vast universe of business, we find a diversity of sales KPIs , and choosing the most relevant ones for our company is essential. Furthermore, aligning these indicators with our sales objectives and goals is the key to success.

Let’s now explain some of the main sales KPIs and how sales KPIs work and increase your numbers :

Number Of Opportunities Generated

This KPI measures the number of people who initiated interactions with the company, whether through paid advertisements, posts on social networks, received calls or in-person visits.

Conversion Rate

Without a doubt, one of the most crucial KPIs reveals how many of the initial contacts became actual customers. Therefore, to calculate the conversion rate, we divide the total number of customers by the total number of open opportunities.

Sales Time

This KPI measures the efficiency of our service, recording the time between the customer’s interest in purchasing a product or service and the closing of the sale.

Sales Cycle

This cycle goes from the first contact with the customer to the completion of the sale. This way, your average is calculated by subtracting the average time to close a sale from the average prospecting time.

This metric is especially relevant for companies with longer sales processes or high-value-added products. Furthermore, it is also a valuable ally in financial management.

Customer Acquisition Cost (CAC)

CAC is calculated by dividing the total investment in marketing and sales by the number of new customers obtained in the period. Here, this metric allows us to know exactly how much we invest to acquire each new customer.

Therefore, it is important to consider in the calculation all costs related to marketing actions , promotions and bonuses for the sales team.

Average Ticket

This KPI represents the average sales value per customer. To calculate it, simply divide the total revenue by the number of sales made. Therefore, this metric allows us to observe a pattern of each customer’s spending and is useful for planning promotional actions, upsells, cross-sells, among others.

Lifetime Value (LTV)

LTV, translated as “lifetime value”, represents the average financial value that a customer generates for the company during the time they are an active customer.

Its calculation is made by multiplying the average purchase value per customer by the average length of relationship with the customer. In fact, this metric is especially relevant for companies that work with subscriptions, SaaS systems or recurring sales.

Return On Investment (ROI)

ROI is another relevant indicator among sales KPIs. It shows the profit or loss generated in relation to the amount invested in projects, campaigns or sales actions.

The ROI formula is: ((Profit – Investment) ÷ Investment ). In this way, this indicator guides strategic decision-making in relation to the investments made.

Customer Retention

Customer retention provides information about the entry and exit of customers within the company’s customer base. Therefore, this data is valuable for analyzing the quality of service, products and services offered by the company and identifying opportunities for improvement to build customer loyalty.

Monthly Recurring Revenue (MRR)

This metric, translated as “recurring monthly revenue”, represents the revenue generated monthly from subscriptions or service contracts. Therefore, MRR is a key indicator for monitoring the company’s sustainable growth.

How Do They Help Business Success?

Sales KPIs are powerful tools that help companies manage their business growth with strategy and financial health. Therefore, with a careful analysis of these metrics, it is possible to optimize processes, increase sales efficiency, and achieve better results in an increasingly competitive market.


Understanding how sales KPIs work and increasing your numbers is essential for achieving business success. By effectively utilizing these key performance indicators, you can measure progress, identify areas for improvement, and ultimately drive growth in your sales efforts.


Read more: 8 Tips To Improve Performance At Home Office

One comment

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