Whether in ads on social media or organic channels, the art of storytelling has always been part of Marketing and advertising. These narratives are all around you and they were created especially for you.
Data Storytelling is the technique that uses data to create the perfect plot for the company to achieve its goals. Through this resource, brands began to develop stories that attract, engage, move and, of course, sell.
Despite being complex, this approach is actually simple and can be implemented by new entrepreneurs looking to captivate new consumers.
Want to know how? Find out what Data Storytelling is and start winning people over through stories.
What Is Data Storytelling?
Data Storytelling is a technique that uses data to create a story. In other words, through information about the public, a brand can produce a more efficient campaign with an assertive narrative.
This approach does not need to be linked to big commercials and special actions. This is because, with Data Storytelling, a company is able to display information in a more creative and engaging way.
A company that needs to carry out training with its employees, for example, can develop a presentation with graphic elements to simplify the information.
Through this method, the people being trained are able to better absorb the content, since they have access to the data in a way that directly dialogues with their learning process.
Why Invest In Data Storytelling?
Still thinking about the example from the previous topic, we can point to the use of Data Storytelling as a means of passing information in a way that the receiver understands, absorbs and takes action.
A person who is browsing their social networks, for example, does not want to be bombarded with complex data and technical languages. To be successful in these spaces, you need an accessible approach to showing users the solutions they are looking for.
Therefore, when using the Data Storytelling technique, a brand offers its audience clear, useful and accessible information, all in a pleasant way.
Therefore, investing in this technique goes far beyond creating great stories with complex characters and breathtaking plots. Here, the objective is to give the user what they need in the appropriate way.
Tips for using Data Storytelling successfully
Now that we understand what Data Storytelling is and its impact when used, it’s time to learn how to put it into practice assertively. Check out:
Understand The Audience
The central pillar of Data Storytelling is the use of data about the public, therefore it is essential that the brand has a deep understanding of its consumers.
It is through this knowledge that the company is able to identify and define aspects such as:
- Tone of voice ;
- Language;
- What type of character to use;
- Which approaches to choose;
- Main channels to convey this narrative.
Knowing these details, the message reaches the receiver with much more assertiveness, making the story accessible to them and outlining a more direct path from the consumer to the company.
Create Clear Stories
When we talk about Storytelling it is common to think of big stories full of twists, but not every marketing campaign demands such complexity.
Every good story just needs a beginning, middle and end, it is in this structure that the creative elements must be inserted. However, this insertion must happen in a way that makes the story accessible to whoever is watching it.
This is where knowledge about the audience becomes so important, since knowing which channel a campaign will be run on makes it easier to define the time it should take and the language needed, for example.
Sell An idea
Data Storytelling aims to convey information in an engaging, creative and unique way. In other words, taking something monotonous and transforming it into a captivating and accessible piece.
Therefore, it is necessary to understand what the brand’s objective is with this action, it could be something like: selling more, educating the consumer, creating something viral, etc. From this understanding, the brand becomes able to sell the idea clearly.
Use Graphic Elements
Graphic elements help you create creative and captivating stories. This is because, with images, videos, infographics and other resources, it is easier to convey a message.
Furthermore, with the right visuals and a good narrative, the content becomes shareable and users themselves start promoting the campaign to their social cycle.
Use Data Storytelling to Captivate And Sell
Data Storytelling is a technique that uses information about customers to create campaigns. Through it, it is possible to convey messages in an accessible and engaging way.
To do this, data from consumers and a company’s target audience is used to develop stories especially for them.
This way, the brand achieves efficient communication with its customer and can work on sales approaches more easily.
